Proposal (not published) for visual identity for Otaniemen Yö 2019 (Otaniemi Night of Arts).
The idea for the visual outlook for this years’ Art festival Otaniemi Night of Arts is based on the dark time in which the event happens and the use of colors as a connection with the art shown at the event.
The whole design is based on the visual simplicity enhancing the read and use of the website and booklet and also to highlight the colors as primary elements on the visual outlook. In addition, the core graphic elements are according to three circles overlapping which refers to the cross-artistic character of the event.
Bureau Grot Medium
Bureau Grot Wide Light
Colors used on this proposal belong to Aalto University’s visual identity.
#000000 #f5cb13 #dd5354 #016db4 #009e69
EVENT'S PROGRAM BOOKLET